Paul Wright
Opinion
02 December 2019
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The headline figures are in and it looks another Black Friday bonanza, but canny brands will look take the opportunity to build customer relationships across the whole year, says Paul Wright, Managing Director, UK, FR, ME at AppsFlyer .
Opinion
04 March 2019
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This month, Bia Ha Noi is the brand which has achieved the highest uplift in its Ad Awareness in Vietnam.
Opinion
18 December 2018
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Professionals from the world of adtech give WARC their predictions for the year ahead.
